Company History

Retail Brands Limited was set up as a privately owned and managed company in 1982 by two brothers, Rob and Mickey Ellert.

The company operates in both the Private Label and Branded sectors and has particular expertise in Crisps and Snacks, Confectionery, Beverages, Biscuits, Diabetics and Health.

It provides full service solutions in the following areas, together with outsourced manufacturing:

  • Sales
    • Focussed Account Management
  • Marketing
    • Dedicated Marketing Resource
  • Logistics
    • Variety of Logistic Solutions
  • Technical
    • Dedicated Technical Team
  • Development
    • Extensive Development knowledge and Expertise

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Our Values

  • We are committed, determined and passionate about delivering the very best for our customers and suppliers.
  • We come to work to make a difference and are accountable for delivering what we say we will.
  • We are reliable and act with integrity.
  • We do whatever it takes to deliver and with urgency and attention to detail.
  • We pull together as a team and support each other without waiting to be asked.



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